Branding
As the social media manager for Brilliance the musical, I created a social media presence on Instagram, Facebook and Tiktok. Profile design includes business page set-up, bio copywriting, and use of branding to create a cohesive and dynamic profile that viewers will want to explore and engage with.
Functionality
Having a social media presence is not just for the aesthetics! It must be finctional and drive consumers to take action. The profile design should make it easy for visitors to find more information, to buy tickets/products, or to simply consume more content:
Use of stories and highlights
Linktree for ease of navigation
Calls to action within stories
Content Organization
I believe in the importance of organization and variety in a profile design. Combining more exciting visual elements, like photos and videos, with visually clean or simple graphics helps to create a profile that is stimulating, easy to navigate, and invites you to keep scrolling!